Friday, August 16, 2019

Kellog's Is Evil

So I bought some of those mini-boxes of cereal from Sam's so that A could have them in the morning. After all this time, you'd think Kellogg's would figure out that Frosted Mini Wheats are the worst addition to this package. In fact, Frosted Mini Wheats--any Mini Wheats for that matter--are the worst invention ever.

Let's just be clear: Mini Wheats are essentially Triscuits without the salt. I actually like Triscuits, especially now that they come in interesting flavors such as ranch. But back to the cerealized version.

For those unfamiliar, Mini Wheats favor little pillows in shape, and they are made of some mesh of wheat fiber. Imagine if you will some very thin dried twigs and you have pretty much nailed the consistency. The same texture applies to mouth feel when they are dry. But the problem is that they are meant to be consumed wet with milk. This is a critical design flaw because once milk touches these little pillows, they almost INSTANTLY get soggy, which is the worst mouth feel of all. And don't get me wrong--I am usually the person who prefers soggy cereal. I will pour milk over almost any cereal and let it sit, just so that it can get soggy. I especially like Frosted Flakes and Pebbles cereal soggy. But with Mini Wheats it is a different story. I am forced to quickly consume the cereal as the sogginess is unbearable, akin to oatmeal (which I have a love-hate relationship with; see my past post on it). And because of this texture, I am forced to keep just to the original serving size of those mini boxes (which is a half-cup serving) when I would normally gobble up the equivalent of a whole big cereal bowl full (which realistically is almost three cups).

But I guess placing them in those mixed variety packs is part of their evil plan to rid their shelves of Mini Wheats. Because really, who in their right mind actually buys this cereal on purpose? I'm pretty sure that grocery stores must have some Mini Wheat buy back problem, or that they just sit on the shelf collecting dust. I will have to investigate the cereal aisle to see if there are more than two boxes placed in the front as a screen, with Apple Jacks or some other fun popular cereal as the other boxes.